How the digital marketplace for private company shares helps sophisticated investors and company boards to connect.
The UK has fallen in love with crowd funding, but few are thinking about their exit. Asset Match provides a much needed secondary market in quality private companies. As they grow in stature, we were asked to build the brand and create a best-in-class user experience.
A new logo and visual language was inspired by the name itself – 'assets' as something quite precious and jewel-like, and 'matching' represented by a coming together of two colours to make a third.
The site launched in 2016 with significantly more engaging functionality. It works seamlessly across desktop, tablet and mobile to enable investors to get access to and invest in this exciting new asset class.
High Net Worth individuals are a special group of investors. We talked to them at length, mapping their experiences. The insights we gained have shaped the final platform.