An unprecedented opportunity in European Credit

How we helped an Irish CLO Manager reposition itself as European Credit Specialist via a new website experience in sync with the continent.

PROJECT

CLO Manager Avoca Capital has £6bn AUM. Following a strategic review and the acquisition of several teams, we were approached to help them articulate their story and repositioning the firm as a European Credit Investment Specialist.

PROCESS

Working closely with senior management, we created a seven point story that encapsulates who Avoca are, what they believe in and what this means for their clients. We then re-worked the public and private sites to deliver a seamless user experience.

From Dublin to Europe

SOLUTION

The website shows seven of Europe’s capitals and details Avoca’s experience in these markets. Pictures reflect the time of day, suggesting Avoca is always in sync with what’s going on. Avoca was recently acquired by KKR.

Work undertaken

Brand positioning
Messaging
UX
Graphic toolkit
Templates

 

Seven

cities, day and night

 

600%

increase in traffic in one day

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London SE1 7LL

CONTACT

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+44 (0)20 7620 3673
Email
hello@gilmarwendt.com

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