Helpful Simplicity

How we helped transform a leader of a sector characterised by jargon and complexity.

PROJECT

No-one likes accidents, everyone wants people to live. So how come health and safety gets such a bad rep? In part, it might be a misconception of what these organisations do. A sector that looks and talks in ways we don’t understand has to take some blame, too. 

INSIGHT

How could the British Safety Council, a respected international membership body, change that? We went back to the roots. Spelling out what health and safety are for, and doing so in a language that speaks to the heart.

SOLUTION

The visual design takes its inspiration from hazard stripes. It is simple, graphic and bold. Illustration are used to make specific points, the 'spoken language' tone of voice allowing for the occasional bit of wit. 

RESULTS

The new brand has invigorated the organisation (much needed after three CEOs in only five years). There is plenty to do, but a real change management program has been introduced to help make the vision come true, bit by bit.

‘I knew you would deliver.’

Alex Botha, CEO

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VISIT

GW+Co
Old Paradise Yard
10 Royal Street
London SE1 7LL

CONTACT

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+44 (0)20 7620 3673
Email
hello@gilmarwendt.com

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