Or how to brand a consumer portal that helps savvy shoppers make a difference.
Greenchoice, an Amsterdam based alternative energy company, had an idea – a website for shoppers to buy their favourite things. The clever bit: part of the money would be invested in solar panels to recover the energy used in their production.
Our brief was to not just attract ‘green’ minded people, but also reach out to the mainstream online shopper – in audience workshops we defined her as Saskia, 30, who loves life and would like to do some good but not sacrifice the fun.
Do The Bright Thing has been widely featured in the media in Netherlands. Over 1,000 stores have signed-up to the service and €25,000 has already been invested in solar panels to date.