‘They’ve changed our business’
Jonathan Hudson, Managing Director, Hudsons Property
Sector
Property
Work undertaken
Brand Strategy
Brand Story
Brand Identity
Illustration
Graphic Design
Environmental Design
Marketing Communications
Website Design
Project
Hudsons Property are independent agents in Central London. Charming people, they’re everything but the stereotype. Our brief was to help them find their voice and build the business into a brand.
We researched audiences’ priorities and customer journeys, turning touch points into signature experiences. The offices were refurbished to create a homely atmosphere. A mural celebrating the local area now adorns the entrance.
Brand idea
Property is personal
Website
The website was designed to be a real HOME-page, complete with wallpaper, window frames and domestic details scattered throughout.
Using illustrations, we add warmth and personality – in striking contrast to the bland imagery commonly associated with this sector.
Results
Since launch, Hudsons have achieved high double-digit turnover growth and triple digit growth in banked business. Together, we have received seven awards and nominations, including a Silver Award for Best Marketing from the Sunday Times.
40% increase in turnover
123% increase in banked business
Visit the website
